SwitchPitch guide[
] PDF

Why Linear?

You recognize that Linear is a more modern and effective way to build products. Here’s how to help everyone on your team see it too.

Primary objection: New software? Our tracking software isn’t perfect, but “works fine”.

Your team may think their current issue tracking software “works fine”, but the reality is that it’s slow and bloated for those who use it most. If you dig into things like your bug reporting process, team backlogs, or the process for reporting progress on feature development, you will likely uncover deep inefficiencies.

The problems with “works fine” tools

Most companies are using a combination of project management, issue tracking, and other disconnected tools with:

No single source of truthTeams are using a hodgepodge of tools like a wiki, spreadsheets, and custom issue trackers, leading to data silos, inconsistencies, and ultimately — confusion.
Low adoption and engagementClunky and complex tools are so painful to use that teams often work around them, further fragmenting data.

Business impact

These problems with “works fine” tools have very real business consequences:

Inaccurate data for decision-makingWhen work is fragmented across tools, leaders make decisions based on incomplete or incorrect information. They build beautiful reports that nobody trusts because everyone knows the underlying data is incomplete.
Significant administrative overheadEvery team has a different process, separately maintained, with customizations that are barely used or abandoned.
Employee frustration and retentionOrganizations pay for top engineering talent, but provide them with tools that constantly frustrate them and keep them from being fully productive.

Linear was built from the ground up to solve these problems. It's a purpose-built project planning and issue tracking system loved by modern product teams.

The Linear difference

When customers switch to Linear, we see:

2x increase in filed issuesTeams are more deeply engaged and create over twice the number of issues compared to other tools.
4.5x increase in users filing issuesLinear’s intuitive interface empowers everyone–from engineers to stakeholders–to contribute to building better products.
Issues are closed twice as fastFrom the time that issues are started to completed, they move through the pipeline more efficiently with Linear.
Average increase based on data from companies with 50+ employees who switch from another issue tracker to Linear

The question isn't about how much better Linear is – it's how much productivity is lost each week by sticking with “works fine” tools. Given that engineering time is commonly an organization’s most expensive resource, the productivity gains Linear offers would justify this switch many times over.

To build a business case for making the switch to Linear, we recommend running a pre- and post-evaluation survey to provide both the quantitative evidence and qualitative anecdotes to illustrate that moving to Linear will have an impact on engineering happiness and engagement.

My advice for anyone curious about Linear is to do a pilot. The product sells itself. My team instantly thought Linear was great. There were no grumblings. The only conversations we had were about getting enough seats to give people access.Joshua HallHead of Customer Engineering, Scale

Primary objection: Changing software now is too disruptive to the team.

Your engineering leaders may be hesitant to make the switch, but the move to Linear is also an opportunity to focus on what matters. Your most critical issues are what's in progress and what's next on your roadmap. Migration is your chance to move forward with intention, not historical baggage.

Leverage the migration guide

Linear's migration guide provides a clear framework to help you roll out Linear across your organization. By following this framework, you can ensure a thoughtful, well-planned migration that sets your teams up for succes.

Phased rollout & training

We recommend a phased rollout, supported by ample training and support:

Provision users and migrate data one team at a time

Provide self-serve onboarding resources and dedicated training sessions

Designate a communications channel (in Slack for instance) for questions and support

This gradual, hands-on approach ensures your teams feel prepared and empowered during the transition.

Preserve Existing Progress

You have two options for handling your existing issues:

  1. 1.
    Strategic resetMigration is the perfect time to evaluate your backlog, keep what's valuable, and leave the rest behind.
  2. 2.
    Import issuesBring your in-flight issues into Linear to preserve important data and active work. You can also bi-directionally sync issues in Linear to and from Jira and GitHub so there’s no need to duplicate data while you’re piloting Linear or completing a phased rollout.

Give your teams the flexibility to choose the approach that best suits their needs.

Objection 2: Reporting on top of our current system is already hard enough. Now I have to figure it out from scratch?

Reporting is only as good as the quality of the data that powers it. Switching to Linear will improve your team's engagement, and consequently, the quality and completeness of issue data.

How Linear transforms your data quality

Linear fundamentally improves your reporting by solving the data collection problem:

  1. 1.
    Frictionless issue creationLinear makes creating and updating issues fast and simple
    • Create an issue using the keyboard shortcut C to open up an issue creation modal
    • Use issue templates to make it easier to create common issues (e.g. bugs, feature requests)
    • Create an issue from email, URL or Slack
    • Create and link issues from customer support tools such as Intercom and Zendesk
  2. 2.
    Complete work lifecycle trackingWhen work is linked to GitHub or GitLab PRs, issues are automatically resolved upon merge—no manual updates needed. This ensures your reporting reflects the actual state of work without requiring extra effort from your team.

As a result, teams using Linear see a 2x increase in issues filed compared to their previous tools. This is work that was always happening but never tracked, making your reports inherently incomplete.

Linear transforms your reporting capabilities by combining frictionless issue creation with powerful analytics tools, including:

Primary objection: Our tools are good enough, why bother switching?

“Good enough” is slowing your team down

While it might seem on the surface that your current tools already fulfill your documentation and roadmapping needs, the reality is that you’re leaving a lot on the table in terms of how effectively your team can plan, execute, and communicate.

Stitching together a system using separate documents for specs, spreadsheets for roadmaps, and standalone issue tracking results in fragmentation that your team has to deal with. This shows up in the form of an ongoing maintenance burden, or as your product artifacts getting wildly out of sync.

The hidden cost of “good enough” tools

Does this sound familiar?

Your roadmap lives in spreadsheets while execution happens in an issue tracker, with lots of manual duplication between the two

Plans become outdated as soon as execution begins

Changes in direction aren't reflected across all your planning documents, and everyone is constantly asking “is this up to date?”

Your team spends valuable time and energy manually syncing information between tools

No matter how much effort you put in, things are changing so quickly that you still always feel behind

This disconnect between planning and execution isn't just an inconvenience—it's actively holding your team back.

How Linear transforms product development

  1. 1.
    Unified planning and execution
    • Take concepts from ideation through to delivery in one place
    • Maintain a single source of truth that updates in real-time, with complete change history
    • Rather than update manually, roadmaps automatically report on actual progress
  2. 2.
    Structured project updates
    • Project leads are automatically reminded to provide regular project updates
    • Monitor updates from a single control panel, clearly see when updates are missing or when a project needs your attention
    • Save hours previously spent wrangling emails, chats, and decks
  3. 3.
    Collaboration from start to finishGrant Oladipo, Chief Operating Officer at Pulley, explains, "Linear is the home for ideation, creation, and execution. We use documents, templates, and comments – these are the kinds of things that facilitate the team to plan and then execute all in a single tool. Linear Projects give us a source-of-truth across all our work and keeps the team in-sync."

Linear isn't just another task tracker—it's a unified system that enables end-to-end planning, clear communication, and rapid execution. When your tools align with how modern product teams actually work, you remove hidden friction and costs, enabling your team to focus on what matters: building great products.

Objection 2: Spreadsheets (or “all-in-one tools”) give us the freedom and flexibility to instantly modify our workflows and views

Linear is purpose-built for product development

While spreadsheets and “all-in-one” tools offer familiar flexibility, and the ability to customize to product development workflows, they also create as much work as they solve. Your team needs to continuously maintain, customize, educate your internal users and spend valuable effort working on something that’s not your core business.

Linear provides the exact workflows you need without consuming your team’s bandwidth. The result is a tool that helps you achieve your goals while having the flexibility to adapt to your workflow.

Spreadsheets and “all-in-one” tools come with significant drawbacks:

Manual data entry and updates

No automated notifications or reminders

Multiple versions and duplicates floating around everywhere

Time spent formatting and maintaining formulas, which never quite do the right thing

No integration with the actual work being done

How Linear transforms project management

Linear provides strategic flexibility where it matters most:

  1. 1.
    Automated project updates
    • Set customized reminder schedules for project updates
    • Eliminate manual email follow-ups and status meetings
    • Free your team from administrative overhead
  2. 2.
    Integrated views and realtime visibility
    • Get an instant overview of all project statuses in Initiatives
    • Connect projects directly to Slack for internal updates to stakeholders
    • Access real-time data without manual refreshes or updates
  3. 3.
    Real world impactAnnika Peterson, Director of Engineering for Products at Semgrep, explains: "Linear Projects give us a source of truth across all our work and keep the team in sync. The project update feature has been a game-changer for us. Our project leads post weekly updates in Linear that sync bi-directionally to Slack, making it easy for everyone in the company to engage and follow along. With the six teams I manage, I no longer have to meet with project leads solely to get project updates – it's saved me entire meetings."

The flexibility of spreadsheets and “all-in-one” tools is an illusion that comes at the cost of your team's time and effort. Linear provides meaningful flexibility while automating routine tasks, enabling real-time visibility, and freeing your team to focus on real work. When your tools work for you—and not the other way around—you enable your team to focus on what matters: building great products.

Primary objection: My highly customized workflows don't get enough engagement as it is, why would I switch now?

While your current customized workflows might seem ideal, they're only valuable if your team actually uses them. Linear takes a different approach: optimizing for high engagement first, then providing the automation and reporting tools you need to effectively manage workflows. The result? Better data quality and more meaningful insights into your team's work.

Even the most perfectly customized workflow faces a fundamental challenge:

Low team engagement means incomplete data

Incomplete data leads to unreliable reporting

Unreliable reporting makes it harder to improve processes

The cycle continues, regardless of how well-customized your workflow is

How Linear transforms team engagement

  1. 1.
    Optimized for individual contributors
    • Fast, intuitive interface that teams actually want to use
    • Seamless integration with developers' existing tools
    • Natural workflows that match how teams actually work
    • Higher adoption leads to better data quality
  2. 2.
    Powerful process control
    • Build standardized templates across your workspace
    • Customize workflows to match team processes
    • Enable triage, auto-close and auto-archive features
    • Reduce manual maintenance and clutter
  3. 3.
    Realtime project monitoring
    • Keep a pulse on projects through Initiatives
    • Use health scores and milestones to identify and control risk
    • Make data-driven decisions based on complete information

Katherine Velasco, Technical Product Lead at Cash App, explains, "Linear has been the transformational tool that finally checked all of the boxes that kept both our Technical Product Managers and Engineers happy, allowing us to roll out centralized tooling for our software development management for the first time."

The most sophisticated workflow is worthless without engagement. Linear solves the engagement problem first, then gives you the tools to build and maintain effective processes. When your team actually wants to use the tool, you get better data, more reliable insights, and ultimately, better results.

These conversations plant the seed of change. A pilot is what makes those seeds grow. Read how to start a successful pilot here.

FAQs

Linear offers three pricing tiers (Basic, Business, Enterprise) tailored to the needs of your team. For detailed information about each plan, visit our Pricing page or get in touch with our Sales team.
Yes, we offer white glove onboarding and migration assistance for enterprise customers as well as ongoing priority support and account management. Get in touch with our Sales team to learn more.
If you’re stuck in an annual contract, we'll bridge the gap. Reach out to our team by February 28, 2025 with a copy of your current contract and get Linear for free until your current contract expires, for up to 6 months.
Linear is built with enterprise-grade security practices to keep your work safe and secure at every layer. This includes state-of-the-art encryption, safe and reliable infrastructure partners, and independently verified security controls. Linear is SOC2 and HIPAA compliant and committed to compliance with Europe’s General Data Protection Regulation (GDPR). You can learn more about Linear’s security features here.
Linear is natively integrated with all major tools that teams use in their day-to-day workflows, ranging from engineering (GitHub, GitLab,Sentry) and design tools (Figma) to customer support systems (Intercom, Front, Zendesk) and communication platforms (Slack, Discord).

Additionally, there are hundreds of third-party integrations. You can also build your own apps and integrations with the Linear API.