Linear Brand Guidelines
Resources for presenting the Linear brand consistently and professionally.Download Brand Assets
“Linear” is a single word, always spelled with a capital “L”. It is the brand name of both our company and our application (not “Linear app”). When referring to dedicated releases from Linear, we ask that you capitalize them as proper nouns (e.g. “Linear Method”). Social media tags should use
Provide plenty of space around Linear assets. Make them big or make them small, but give them room to breathe. They shouldn’t feel cramped or cluttered.
The Linear wordmark should be used in all references to Linear as space allows. Monochrome usage is preferred with the brand colors below.
For tight layouts or logo-only grids, the Linear logomark is a concise way to refer to Linear. Use with good judgment for your audience, as the Linear wordmark has stronger brand recognition.
When referring to Linear as a company, such as on social media, or where a “chip” design is required, it is acceptable to use this stylized icon with an appropriate corner radius.
Comfortable against light and dark backgrounds, Linear’s primary brand color is a subtle desaturated blue. The following light and dark accents are preferred for monochrome wordmark usage, while the brand color is typically reserved for backgrounds.